Ongoing communications · Amazon Regional Articulation (ARA)
Communication for ARA on the road to COP20
Website, press and social media in Portuguese and Spanish to help a network of 42 organizations put the Amazon at the center of COP20, in Lima.
- Client
- Amazon Regional Articulation (ARA)
- Year
- 2013 to 2015
- Territory
- Pan-Amazon, with a gathering in Lima, Peru
- Format
- Website, media relations, newsletter and social media, in Portuguese and Spanish
The challenge
ARA brings together 42 organizations from several Amazonian countries. In 2014, the goal was to put the planet's largest tropical forest on the radar of COP20, the climate conference in Lima, seen as the last major political moment before the Paris Agreement. Such a diverse network needed a common voice, in more than one language, and its own channels to circulate its studies and positions.
What we did
What we delivered
- ARA website with news, library and newsletter
- Hotsite and press releases for the 3rd Pan-Amazonian Meeting
- Email newsletters
- Webcards and posts for COP20
- #SoyTuCorazón social media campaign
- Clipping and media relations reports
We created the ARA website, with news, a library, pages for the national ARAs and an email newsletter, and took on media relations and social media.
For the 3rd Pan-Amazonian Meeting, held in Lima in August 2014, we prepared the hotsite, press releases and outreach, with the message that the forest needed to take center stage at the conference. During COP20, the campaign "#SoyTuCorazón, Amazonía corazón del mundo" (I'm your heart, Amazon heart of the world) took over social media, with covers, posts and report launch webcards.
“The 3rd Pan-Amazonian Meeting aims to make the Amazon rainforest a protagonist at COP20.”
Outcome
ARA arrived at COP20 with a website, a newsletter and an active social media presence, and its content circulated in the press and on portals such as CicloVivo.
