Film and video · CIPEM
Forest management in animation, for CIPEM
An animation on sustainable forest management and the economic weight of the forest-based sector in Mato Grosso: nearly a thousand organic views in 90 days.
Animation still · Forest Criações
- Client
- CIPEM
- Year
- 2012
- Territory
- Mato Grosso
- Format
- 2D animation with illustrations, narration and soundtrack
The challenge
Mato Grosso's forest-based sector needed to explain to a broad audience how sustainable forest management works, a technical subject often confused with deforestation. The idea was to show that the activity creates jobs and income, depends on the standing forest and is one of the most heavily regulated, with registration, licenses, a census of the trees and timber tracking.
The film
What we delivered
- Script
- Art direction and 27 illustrated boards
- Animation, narration and soundtrack
- Audience report
What we did
We wrote the script based on information from CIPEM, the timber industry center of northern Mato Grosso, starting from the carbon cycle and moving to the stages of forest management, the sector's figures in the state and the legal requirements. We created the art direction and 27 illustrated boards, animated with narration and soundtrack.
After the launch, we tracked the video's audience and delivered a report to the client with views, traffic sources, search keywords and recommendations to broaden its reach.
Outcome
In 90 days, with no paid media, the video had 937 views, 726 of them from unique viewers, mostly through players embedded in websites such as Forest's and Painel Florestal.
