Film and video · The Nature Conservancy
What is the CAR and what does it have to do with REDD+? For TNC
A video for TNC explaining the Rural Environmental Registry (CAR) and its link to REDD+, one of Forest's first projects.
Animation still · Forest Criações
- Client
- The Nature Conservancy
- Year
- 2011 to 2012
- Territory
- Mato Grosso and the Amazon
- Format
- TV spot with animation and narration
The challenge
To explain simply two technical, interlinked subjects: the Rural Environmental Registry (CAR), a tool for bringing properties into environmental compliance, and REDD+, a mechanism for reducing emissions from deforestation and forest degradation.
The film
What we delivered
- Script
- Art direction
- Original soundtrack
- Narration
- Finishing
What we did
We produced the video with script, art direction, an original soundtrack, narration and finishing, explaining to the general public how the CAR helps monitor deforestation and paves the way for REDD+.
