Film and video · IPAM Amazônia
Indicar: an animation on deforestation control indicators, for IPAM
A one-minute animation introducing Indicar, IPAM's platform that tracks deforestation control policies in the Amazon states.
- Client
- IPAM Amazônia
- Year
- 2018
- Territory
- Acre, Amazonas, Mato Grosso and Pará
- Format
- 1-minute animation and reports
- Funding
- Climate and Land Use Alliance, Good Energies and the Moore Foundation
The challenge
Since 2013, IPAM and the governments of Acre, Amazonas, Mato Grosso and Pará have been building indicators to measure the effect of state plans to fight deforestation. The result is Indicar, an open platform with indicators and historical series. What was missing was inviting officials and the public to use it, in a country without a culture of monitoring public policy, and doing so without falling into a tutorial or exposing any state.
The film
What we delivered
- Script and storyboard
- 1-minute animation, with subtitled and logo-free versions
- 4 state reports laid out
- Video on IPAM's monitoring platforms
What we did
We proposed a short animation, with a story and a character, far from an institutional video. The story starts from a universal idea, that meeting targets requires follow-up, presents Brazil's targets for the Amazon and the deforestation curve, and shows the platform as a tool for concrete questions, such as which policies deliver the best results.
The character multiplies into many, of different colors and genders, to show that monitoring is a collective effort between government and society. In parallel, we laid out four state reports with the Indicar identity, and produced a video presenting IPAM's set of monitoring platforms.
“Meeting targets isn't always easy. Besides determination, you need follow-up!”
