Strategy · ARCA Multincubadora
Communication plan for ARCA Multincubadora
A communication plan built side by side with the UFMT incubator that helped Forest get started, with mentoring so the team could carry out the plan.
Still from the EIT and ARCA institutional video · Forest Criações
- Client
- ARCA Multincubadora
- Year
- 2013 to 2014
- Territory
- Cuiabá (MT), Federal University of Mato Grosso
- Format
- Communication plan with mentoring
The challenge
ARCA Multincubadora, at the Federal University of Mato Grosso (UFMT), supports solidarity and technology-based ventures in Mato Grosso and needed to organize its communication with its own team and few resources.
What we did
What we delivered
- Seven-stage plan, from situation analysis to results evaluation
- Monthly working meetings with the ARCA team
- Four months of mentoring for producing the pieces
We proposed a plan built in monthly meetings, stage by stage, validating each result before moving on: situation analysis, strategic direction, choice of channels, creative direction, pre-testing, budget and results evaluation.
Afterward, Forest mentored ARCA's staff for four months as they produced the planned pieces. The relationship with the incubator went back further: Forest was pre-incubated at ARCA and signed its first contract with it, in 2011.
