Journal ·
The sensitivity of language
Informing is not enough: you have to engage. On branded content, brand publishing and the Forest Comics strips.
By Forest
This piece discusses branded content, a strategy in which the brand stops being the protagonist and becomes part of the story, and brand publishing, which delivers relevant content to a qualified audience on the brand’s own channels. As an example, it presents Forest Comics, informative comic strips that address socio-environmental issues without resorting to traditional advertising language.