Communication Consulting: ICV Socioproductive Networks

Keeping the forest standing, the local development of the state of Mato Grosso and, eventually, making the family farmers’ dreams come true. These are some of the results of the Socioproductive Networks project, conducted by the Life Centre Institute (ICV) with resources from the Amazon Fund/BNDES. The initiative supports associations and cooperatives in six chains in the North and Northwest of Mato Grosso: Brazilian nuts, babassu, fruit and vegetables, milk, cocoa and coffee.

The objective of the communication consultancy developed by Forest is to create transparency for the initiative, spread information to the partners and actors involved, as well as generate recognition about family farming, especially for the consumer audience.

Monthly news is produced about courses, technical assistance and sustainable practices adopted by local producers. The content is published on the ICV website, in the project’s institutional newsletter and in WhatsApp groups. A news article about the booklet “Family Farming: laws, obligations and taxes” was also published in the newspaper Diário de Cuiabá, based on the work of the ICV press office.

Forest manages the sending of the newsletter and was responsible for developing a customised layout based on the visual identity of Socioproductive Networks.

In parallel, the agency prepared and executed a plan for the distribution of radio spots about the project, the benefits of organic products, participatory certification and babassu. The project’s communication demands were identified during the diagnosis of the Socioproductive Networks’ strategic communication plan.