ONF Brasil’s Carbon Well project consists of studies and sustainable practices aiming to absorb carbon and reduce polluting gases in the atmosphere. In 16 years of reforestation, 550,000 tons of CO2 were absorbed at Fazenda São Nicolau, in the Amazon region of Mato Grosso. The project promotes four different research areas: reforestation, biodiversity, native forest and local integration. Forest Creations assists the project with specialised communication consulting, comprising the production of content based on scientific research conducted on the farm and the distribution of information to the project’s partner network.